Marc Poedagar 's story began with a simple question: why should excellence in craftsmanship be reserved for only a select few? In 2017, we set out to challenge the luxury watch industry, where markups of up to 1000% had become the norm. Our vision was to create watches crafted from the same premium materials used by the major brands, but at a fair price, designed for discerning collectors who value both quality and intelligence in their selection.